Caroline Ampaire is a seasoned digital marketing expert with extensive experience in media strategy, content creation, and leadership. Currently serving as the Head of Digital and Media at Uganda Breweries Limited (Diageo PLC), she manages a substantial annual budget and leads a dynamic team to ensure impactful brand presence across various consumer segments.

In her role, Caroline has successfully increased brand salience for top brands such as Johnnie Walker, Uganda Waragi, and Guinness. She champions responsible marketing practices and progressive media portrayal, reflecting the values of consumers in all marketing communications. Her innovative approach has led to significant cost savings and revenue growth through emerging channels like home delivery and eCommerce.

Previously, Caroline held key positions at Airtel as the Digital Marketing and Strategic Alliances Manager, where she implemented integrated digital strategies and managed substantial budgets to support brand metrics. At Jumia Group, she excelled as the Head of Brand and Engagement, driving impressive ROI through strategic marketing initiatives.

Caroline’s expertise extends to building digital capabilities within teams through coaching and training sessions with global partners such as YouTube, Google, and Eskimi. Her cross-functional leadership spans digital transformation, brand protection, and productivity workstreams.

Caroline holds a strong track record in fostering partnerships with agencies and private companies to drive incremental revenue growth. Her holistic approach to paid acquisition strategies has consistently delivered high returns on investment.