Caroline is an integrated marketing and digital specialist with 10+ years’ experience in executing campaigns with a focus in data led performance marketing. She is currently a Senior Marketing Manager & Media Lead at Absa Bank Kenya. She has a proven track record of leveraging the right strategy to deliver business results through effective executions while driving the right efficiencies, partnerships and value.

Throughout her tenure in the advertising and marketing industry, she has worked with clients across the corporate, government and NGO spectrum with key of those being Safaricom, IFC & the World Bank, NCBA, World Vision, Unilever and Diageo giving her a breadth of experience. Her work has won advertising & media awards both on local and global stages.