Eric is a multi-award-winning and widely respected creative leader with over 15 years of industry experience. He has led teams to create high-impact campaigns that have grown to achieve cult status. Throughout his career and creative leadership, he has attracted significant local and global industry honours including 2x Creative Director of the Year (Silverback Awards, Uganda Advertising Association) and ITFFA Grand Prix. He currently leads the creative efforts of Uganda’s biggest ad agency and some of Uganda’s biggest brands. His work has, over the years, been recognised and acknowledged for its significant cultural power. He currently leads the creative efforts of Uganda’s biggest ad agency and some of Uganda’s biggest brands. His work has, over the years, been recognized and acknowledged for its significant cultural power.