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Honoring powerful, punchy storytelling. This category celebrates TV, web, or cinema ads that deliver brand messages with clarity and impact in less than 120 seconds.
This recognizes snackable, episodic, or campaign-based videos crafted for digital platforms. Celebrating brevity, wit, and strong audience engagement in >120 seconds but less than 10 minutes.
This category rewards narrative-driven brand work (films, series, documentaries) that entertain while subtly integrating brand identity.
This celebrates the filmmaker’s vision and how composition, pacing, performance, and style combine to elevate a script into a compelling visual experience.
This award honors the written word: dialogue, VO, or storytelling that breathes life into visuals and sticks with the audience long after the screen fades.
This recognizes actors whose emotive delivery, presence, or charisma enhances the film’s believability and emotional impact.
This category, honors the careful marriage of sound and visuals; whether through scoring, sound FX, or music licensing that builds atmosphere, emotion and brand recall.
Recognizing the technical and artistic prowess behind motion design, this award is for animated storytelling, from stylized explainer videos to high-end motion graphics that turn complexity into clarity.
As AI emerges as a creative collaborator, this category could explore how generative AI tools support scripting, casting, voice synthesis, or visual creation.
Celebrating the classic art of selling with sound, this is for audio ads that hook listeners with a strong idea, clever scripting, and memorable delivery.
This category celebrates original, brand-owned sonic signatures—those earworms that linger in memory and define a brand through melody.
Celebrating innovation in podcasts, as a primary audio-led dialogic format. For those that are purely in audio formats or audio with video support.
Honoring the subtle skill of painting pictures with words, this award celebrates scripts that turn limited airtime into rich, compelling narratives or punchlines.
This recognizes voice talent whose delivery elevates the idea and captivates listeners.
Rewarding ads that integrate music for maximum impact, from original compositions to licensed tracks that perfectly underscore the message.
This awards the manipulation of sound elements: ambience, effects, pacing and more, to enhance storytelling and evoke mood in a purely sonic format.
A classic medium, this honors powerful static storytelling. Ads that grab attention and express big ideas in a single glance.
Recognizing work that blends digital technology with physical environments, this celebrates screens, projections, or responsive installations that push boundaries. Please not CGI & Faux OOH does not fall under this category.
This awards visual excellence in any installations of communication experiences made specifically for the outside environment.
This awards visual excellence: the composition, layout, typography, and aesthetic coherence that make a print ad unforgettable.
Honoring the skill of concise, witty, or emotional writing, this recognizes print copy that carries weight and amplifies the visual idea.
Celebrating image-driven storytelling, this category highlights the role of photography in setting tone, mood, and narrative.
Recognizing campaigns that live and thrive on social platforms, this category celebrates agile, audience-first content that’s reactive, trend-savvy, and built for shareability.
This celebrates authentic brand executions where influencers are more than distribution, they’re co-creators and brand voices innovatively amplifying the brand’s objectives.
Acknowledging individuals or small teams creating standout digital content with storytelling flair and personal branding power.
Reflecting mobile’s dominance, this category rewards ideas built specifically for vertical screens and thumbs; not retrofitted for them.
For written work that nails tone, voice, and emotion across digital platforms, from clever CTAs to long-form digital storytelling.
Celebrating visual coherence and beauty in digital environments: web, social, or app. This award is for visual storytellers with a digital canvas.
This category captures UI/UX built in collaboration with AI.
This category captures UI/UX built in collaboration with AI.
This category celebrates real-world experiences: from concerts to product launches, that leave lasting brand impressions.
Recognizing moment-based marketing that drives consumer action.
Recognizing moment-based marketing that drives consumer action.
This honors collaborations between brands and platforms (sports, music, media) that elevate both partners and create shared value.
For campaigns that build two-way relationships between brand and consumer, sparking participation, conversation, or co-creation.
Honoring future-facing work that uses immersive tech to transport, inform, or delight.
Recognizing innovative integration of commerce with storytelling. Shoppable content, seamless journeys, or in-app innovations that drive sales.
For intelligent, branded conversations that engage audiences through interaction and utility.
This awards the smart, ethical, and creative use of AI tools. From concept generation to personalization to content synthesis.
For ideas built on unexpected insights or real-time data, this category honors creativity powered by numbers.
This honors cohesive visual systems. From logos to packaging to collateral, that express a brand’s soul with originality.
Celebrating websites designed for storytelling, utility, and aesthetic excellence.
For digital products or services (apps, websites, tools) where UX is seamless, intuitive, and beautifully considered.
Celebrating bold use of media (traditional or emerging) to amplify brand ideas. This category rewards media as a creative canvas.
This category rewards campaigns that drive awareness, behavior change, or policy advocacy for public good.
For initiatives that align business success with societal benefit, this category honors brands that make a measurable impact while staying commercially viable.
Recognizing campaigns addressing critical issues: civic eduation, climate, health, justice etc with clarity, courage, and effectiveness.
Celebrating campaigns co-created with or authentically targeted at youth, this reflects the cultural fluency and relevance expected.
This category champions work that advances gender equity or empowers women and girls.
This category honors campaigns that seamlessly weave a single creative idea across multiple channels and touchpoints: TV, print, digital, social, experiential, PR, and beyond. It celebrates the power of unified storytelling that’s adapted for different mediums yet consistent in message, execution, and brand voice. Winning work here demonstrates strategic cohesion, creative versatility, and amplified impact through synergy.