Barbara Abwoga is a creative strategy director with a decade of experience shaping brands across diverse industries. Barbara believes strategy should always serve people before slides, with her approach rooted in asking the hard questions, listening harder and designing solutions that last. Analytical and observant, she notices the small things others might miss. Barbara has worked with leading organizations, helping them connect with audiences in ways that inspire action and drive growth. An avid reader and wanderluster, she’s just as happy deep in a strategy deck, as she is losing herself in a good novel, or on a train in a city she’s never been to.