Lucy Kinuthia is a multifaceted digital creator, entrepreneur, and creative strategist transforming how brands tell their stories online. Based in Kenya and working globally, Lucy has built a standout presence in the beauty, fashion, and lifestyle space, crafting impactful, high-converting content that blends storytelling, aesthetics, and strategy. Her work resonates deeply with audiences across Kenya, the US, Korea, Canada, and the UK.

As the founder of Vitamin Accessories, a fast-growing accessory brand, Vibely, a creative agency offering content production, brand strategy, and website development, and Dry Bulb, a premium lighting company focused on design and energy efficiency, Lucy leads with vision, innovation, and style.

Her creative impact is trusted by top brands like Maybelline, Topicals, CeraVe, and La Roche-Posay, who value her ability to produce content that drives both engagement and results. From content creation to brand building, Lucy brings vision, creativity, and impact.