Michelle is a data-driven storyteller and currently the Performance Digital Media Director at Dentsu. With a strong track record of leading high-impact campaigns across Africa’s biggest brands, she blends sharp strategy with cultural insight to drive real results.From optimizing digital funnels to mentoring the next wave of talent, Michelle brings both passion and precision to everything she does. When she’s not in campaign mode, she’s decoding Audience behavior, curating memes, or championing women in digital leadership.Thrilled to bring fresh energy (and serious KPIs) to the DMAz panel!