Nnenna Onyewuchi is a seasoned strategist with over 25 years’ experience across three continents, working with over 50 global and African brands. She co-founded Yellow Brick Road and now leads her strategic consultancy, The Barefoot Strategist, offering advisory and Fractional CMO services. Nnenna has judged at the Cannes Lions, Gerety Awards, and the Loeries, where she was also ranked Africa’s #2 strategist in 2021. Her career spans advertising, innovation, film, and fintech, and she is known for pioneering brand models and non-traditional research tools. A passionate advocate for African enterprise and women’s advancement, she also serves on several company boards.