Rommel Jasi is the Managing Director of Saladin Media Agency and the current Chairperson of the Uganda Advertising Association (UAA). With over 18 years of experience designing communications strategies and leading media planning across East Africa, including Kenya, he has steered award-winning campaigns that have driven growth for regional and global brands. Rommel is deeply passionate about communications effectiveness, measurement solutions, and media planning excellence. Serving on the UAA Board, he is equally excited about the opportunities presented by AI and big data in shaping innovative solutions for Africa’s creative and marketing industry.