Teresa Makori is a Nairobi-based creative strategist, creative director, and writer who builds ideas that move with meaning. With a sharp eye for insight, a deep instinct for narrative, and a strong visual sensibility, she helps brands uncover their truth and express it in ways that are emotionally intelligent, culturally attuned, and strategically powerful.

Her portfolio spans big brand platforms, award-show pitches, below-the-line activations, and idea-first campaigns – all grounded in a belief that good ideas and creative work are never just about structure, but about soul. Teresa thrives at the point where business ambition meets human truth – translating both into stories that resonate and stick.

She has worked on cross-market projects across East, West, South, and Central Africa for brands like Heineken, Coca-Cola, Safaricom, Darling, Kenya Airways, Standard Chartered, Diageo, Cadbury, Malaria No More UK, and L’Oréal, to name a few; bringing together nuance, relevance, and creative edge. Her thinking often bends towards the bold: championing original ideas, unearthing underrepresented perspectives, and crafting work that earns attention without shouting.

As a creative director, she brings craft, coherence, and a clear point of view; guiding teams and executions with an eye for both concept and detail. As a writer, she knows how to make words work hard; shaping manifestos, brand tones, and scripts that feel purposeful and alive.